Articles tagged “social media”

The future of travel is social, visual, and creator-led.

Planners spend a lot of time and effort tailoring meeting content and delivery to younger attendees. Make sure your marketing efforts get the same level of attention.

The way to a Chinese traveler's itinerary seems to be through RedNote. For travel brands hoping to understand and engage this critical audience, the platform is less a social network and more a digital crystal ball.

China’s digital-savvy travelers are booking fast, exploring more, and craving premium experiences. Is your brand keeping up?

Travelers are increasingly turning to TikTok to help plan trips, and this episode of the Skift Travel Podcast examined how travel brands can best use the platform's massive popularity to their advantage.

Social media platforms are the most influential source of travel inspiration, surpassing official travel websites, review platforms, and traditional media.

Harbin's success at the 2025 Asian Winter Games highlights its already booming winter tourism, but the city's next challenge will be maintaining its momentum.

As overseas travel rebounds and Chinese consumers increasingly seek out genuine travel tips and personalized recommendations, brands looking to engage this influential audience must understand what makes RedNote a powerful tool for modern travel marketing.

Driven by increased spending on experiences and the digital habits of younger audiences, TikTok has emerged as a key platform for inspiring and shaping travel decisions. Leveraging the platform’s reach early in the year presents a unique opportunity for travel brands to connect with eager travelers.

Gone are the days of old-school pitch meetings with traditional agencies — tourism marketing has entered the age of storytelling, captivating content, and instant booking options.