Articles tagged “sofitel”

Accor aims to expand its share of luxury hotels by debuting its Orient Express brand this year and fine-tuning its other brands, like Fairmont and Sofitel.

There’s no one-size-fits-all approach to luxury hospitality, but Accor believes it’s up to major brands in the space to push the envelope. After a major rebranding, Sofitel has taken up the mantle of redefining luxury by investing heavily in team training, taking a stand for sustainability, and more.

India is a strong player in Accor's global vision. The record-breaking expansion in 2023 is a step towards its goal of opening 30 properties in the country over the next three to five years.

Accor had a stellar 2023 and looks set to grow in 2024. Here’s a rundown of each brand in the Accor hotels portfolio.

As announced in mid-2022, Accor is now in the process of reorganizing its operational structure into two divisions, the hotel group stated Tuesday.

Sofitel’s new brand campaign celebrates its French DNA, offering a modern take on gastronomy, arts and culture, design, and well-being. These four passions translate throughout the entire guest journey and reinforce the brand as an ambassador of French 'art de vivre' around the world.

Hotels can spend a surprising amount of time on bathroom amenities. Why? Because guests — especially big-spending ones — actually pay attention to what they put on their hair and body when they take a shower.

The general manager of Le Royal Monceau, Raffles Paris once told us that "the bathroom says everything about a hotel." We agree. Focusing on the bathroom amenities — the soaps, lotions, and potions — provides a valuable insight into the brand story.

When timely and relevant, celebrate your country, lifestyle, and your fans.

Does Accor's new streamlined check-in process in practice as advertised? We're not sure, but it potentially is a great way to personalise service and make a lasting impression with the guest.