Articles tagged “sports tourism”

Accor's renewed PSG deal sits inside a loyalty program now built on more than 100 partners. The architecture underneath matters more than the headline.

India’s maturing travel market is allowing for more niche players to strengthen their bases, and it seems like investors are backing this movement.

Experience-led travel is transforming how people explore the world. Travelers now choose destinations for cultural and entertainment moments, creating long-term growth opportunities for cities that invest in live events.

Shifts in global tourism patterns around the love of sports and athletic activities are occurring simultaneously with Qiddiya City’s rise from the ground up, just 40 minutes from Riyadh. The destination “built for play” is at the center of a critical moment emblematic of the future of travel.

International travel to the U.S. is expected to surge in 2026 thanks to major events like the World Cup. With an estimated $100 billion on the line over the next four years, a new coalition aims to make sure America is prepared to deliver.

Sports and other live events have become a critical source of tourism as other areas show sluggish growth.

The World Cup will test New York–New Jersey’s ability to host at global scale. The bigger prize isn’t the $3.3 billion boost — it’s proving the region can convert a one-time mega-event into lasting tourism and cultural impact.

With everyone wanting a piece of the travel surge in India, airport operators are no longer relying only on businesses' marketing for their revenue. Adani's digital initiatives aim to drive revenue by directly engaging and encouraging passengers to spend more at airports.

Qatar became the first Middle East nation to host the FIFA World Cup in 2022, now it wants to be the first to host the Olympics as well. 

Lifestyle sports like running, pickleball, tennis, and golf are smart ways for hotels and destinations to tap into high-value travelers.