Barry Sternlicht sees trouble brewing for big hotel chains. The Starwood founder warns that nimble upstarts will steal their market share one social media post at a time.
Barry Sternlicht's first attempt at building a hotel empire worked out pretty well: He started Starwood in 1991 with $20 million, and eventually sold a 1,300-property empire to Marriott for about $13 billion. Will the sequel be as good?
In Skift's top stories this week, tour operators prepare for Japan to reopen to tourists this year, short-term rental properties in the U.S. become more expensive, and Booking and Expedia develop Super Bowl ads.
Arne Sorenson was a maverick in his own way. He quietly visited Airbnb headquarters in 2014 to get a better understanding of short-term rentals, which culminated in Marriott's Homes & Villas. And he found a way to have a mutually beneficial relationship with those "evil" online travel agencies.
While this latest data breach pales in comparison to the one Marriott faced in 2018, it likely won't help the hotel giant in rebuilding trust with guests who hand over personal information through the hotel giant's tech platforms.
You can see the dilemma that Marriott and other hotels face: Keep passport data strictly at the property level, where management may not be technically adept, or centralize the information where it can be potentially hacked in one fell swoop. CEO Sorenson is leaning toward the local approach. Either way is risky business.