Articles tagged “stf2019”

A smart payments strategy sits at the heart of any successful travel business. But too many companies take this hidden infrastructure for granted in their decision-making. In this conversation with executives from Visa, we get a better sense of the evolving role that payments technology plays in today’s frictionless travel experience.

There’s no question that customer and company definitions of loyalty are undergoing a fundamental shift in the travel industry, with personalized products and experiences playing an ever-more important role. In this session from Skift Tech Forum 2019 we learn more about how the concept of loyalty will evolve in the years ahead.

The discipline of digital advertising has been fundamentally transformed by technology and automation. Travel marketers have more power over their campaigns than ever before, but also face growing complexity. In this conversation with executives from Koddi at the 2019 Skift Tech Forum, we hear how marketers can navigate this increasingly complex digital advertising landscape.

By now, the concept of digital transformation is well-known to those in the travel industry. But the simplicity of the term belies the complexity of the strategies needed to complete the process successfully. In this conversation with Deloitte from the 2019 Skift Tech Forum we learn more about how those in the travel industry can successfully achieve their digital transformation goals.

Marriott is obviously pleased with the initial response to its homesharing product. With Airbnb making a big play in the luxury sector, it will be interesting to watch how things shape up.

Surveillance capitalism is due for a regulatory comeuppance in the next few years. Travel companies that make the decision to build brands around user privacy now will be ahead of the curve.

Uber is no stranger to consumer backlash so little wonder a top technology executive at the company went out of his way to say driverless cars will be a partnership with consumers and regulators. Let's see how that unfolds.

Some people can happily go all over the world without speaking the local language, and they still feel comfortable. But many others get nervous when they can't understand what's being said. If Google Translate ever gets so good that people can translate anything, anywhere, it could change how the world travels.

Alaska Airlines' merger integration for technology has been nearly flawless. That's great news, but the company has been so focused on it that it hasn't been doing much digital innovation. Let's see if that changes soon.

Expedia wants to help put customers in touch with hotels to sort out travel complications. That seems like it would be a complicated dance because Expedia doesn't readily share much customer information with hotels, a longtime grievance in the lodging industry.