Articles tagged “strategy”

What the Fashion Industry Can Teach Tourism About Social Media

The art of Instagram marketing is still very much in development in comparison to standard PR efforts; however, travel brands would be wise to look at popular fashion bloggers and brands for tips on how to improve their own accounts and partner with influencers who can quickly expand their reach.

What Hotels Can Learn From the Sharing Economy

Hotels and the sharing economy don't compete as much as they complement one another. Understanding what makes the innovators work, though, can improve the operations of hotel chains and properties.