The ads may have been created with the Indian traveler in mind, but they're useful in portraying Sydney in a bright and upbeat light that will attract visitors from multiple nationalities.
Australia watched wealthy Asian gamblers double Macau’s gaming revenues for three years and now wants a larger piece of the pie as well as the venues to attract the high-spending tourists.
Outside of its main international hubs, Australia’s airports are inadequately equipped to take on a rising number of international visitors. Tourism growth, however, isn’t a bad problem to have.
Emirates, Etihad, Qatar and Turkish airlines are in a race to spread their wings beyond their fast growing airlines, and corporate sponsorships are coming aplenty.
Uber is moving fast for a company that’s run into some real roadblocks during its expansion, but depending on regulations might find success in a fresh market with fewer competitors.