There's a lot of rhetoric about the need to find business models that work for everyone, as the viewpoints of Tesla and Microsoft demonstrate, but there has been little action so far.
The sharing economy hardly puts a dent in the fact that most American road trips occur with owned cars. But look out for brands adapting to electric vehicles before driverless cars change things completely.
Qantas is making some very smart and bold branding moves. The timing of this collaboration with Tesla around the launch of the Model S is only the latest.
The electric-car maker hopes to gain over $200 million to speed along the delayed production of the Model S; a delay that has already caused some 1,000 order cancellations.