Reopening isn't just about giving tourists an entry pass, but having the ability to offer them the product they imagine it to be. In Thailand, both are a problem — unless the government acts.
A Thailand hotel filed criminal charges, now dropped, against a review writer. But it's now the hotel itself that will get penalized because its placement on Tripadvisor's pages will get demoted for 90 days.
Covid-19 unearthed hotel vulnerabilities, but Thai asset owners are not retreating. That means more branding opportunities for chains, but how they handle the pandemic will be closely watched.
Five months without revenue would challenge even the best operations. As travel agencies start closing down in Thailand, calls for clarity on reopening become more desperate.
Though seasoned at crisis management, Asian hoteliers are writing the textbook on how to reopen hotels when the only certainty is occupancy and room rates will be low. So why unlock, or when and how?
Astonishingly, Vietnam is the success story in Southeast Asia in the battle with coronavirus. Domestic travel is now kickstarting recovery, while so-called travel bubbles allowing travel with China and South Korea are in the air.
Much of the post-crisis tourism recovery conversation has focused on China. But India should not be neglected, especially for destinations that have seen the perils of fixating too much on a single market boil over at the onset of the global pandemic.
If the current crisis has taught us anything, it’s that destinations must put sustainability at the top of the agenda to thrive. Will coronavirus be a turning point for Southeast Asia’s volume-fixated tourism model?
Chinese travelers will eventually return to Southeast Asia, and how they are expected to behave in the near future will offer valuable hints to restart growth for Thailand’s devastated tourism industry.