The Prompt

The question isn't whether Airbnb will eventually add flights or not. The issue is in what manner will Airbnb do it.

Meta sold 7 million AI glasses last year and now it's coming for the billions who need prescriptions. That puts a live language interpreter on travelers at all times — even without earbuds.

On Monday’s Good Morning Hospitality, A Skift Podcast, Wil Slickers, Michael Goldin, Brandreth Canaley, and Jamie Lane break down where AI is actually reshaping travel and why booking may not…

The new framework could give travel a win on AI development. It does nothing for the pricing fight that's already at their door.

India's travel stakeholders need to start converting cultural depth into bookable, premium products.

Live translation now works on any smartphone with any earbuds. One of travel's oldest frictions — not speaking the language — is becoming less of a barrier. 

Hotels are no longer just competing at booking. As discovery shifts to social platforms, recommendations, and artificial intelligence tools, big groups are trying to shape demand much earlier.

Hyatt is using artificial intelligence to get closer to trip discovery, where customer intent, loyalty, and direct booking economics increasingly overlap.

David Dugan, previously a Meta exec in charge of its largest client and agency relationships, is now tasked with taking ChatGPT from an AI tool with ad experiments to an ad-supported media channel.

OTA investors celebrated OpenAI's checkout retreat. They missed how AI is already reshaping trip discovery.