U.S. hotel operators are bracing for tougher conditions as multiple factors converge to dampen the industry's prospects, according to analysts at Goldman Sachs.
Hyatt is breaking out of its luxury mold in Europe, betting big on the UK's mid-market sector in a move that signals a broader transformation across the continent.
Based on their six-year growth rates, Hilton Honors is expected to surpass Marriott Bonvoy's membership count in mid-to-late 2026. Other loyalty programs with standout growth rates include Hyatt and IHG.
Hyatt is diversifying beyond luxury and premium. Appealing to multiple types of customer needs could provide a buffer against potential economic slowdowns long-term.