Articles tagged “tourism boards”

Rural Morocco is open for investment. Filling it won’t be easy.

The harsh stance of Indian travelers against Turkey is not dampening the Middle Eastern country’s spirits and efforts in reaching out to this market. Instead, it is looking at ways to bypass the nationalism-driven sentiments, and catch demand where it can.

Can AirAsia X’s new Middle East hub and Bahrain’s ambitious aviation strategy deliver a meaningful boost in tourist arrivals?

For a remote destination selling silence and sustainability, geopolitical attention may prove harder to manage than rapid tourism growth.

While inbound travel to the U.S. has declined this year, outbound marketing to Americans is booming — and here's a look at some of the foreign tourism boards that are spending to attract U.S. visitors.

Travel brands like Ixigo know that they have maximized the reach within their own audience. Partnerships are now the fastest way to plug into new customers.

As AI capabilities expand, tourism agencies must decide how long they'll remain cautious observers of AI or go for systematic implementation.

Cricket and Edmund Hillary may no longer be the only forces uniting India and New Zealand. A direct flight could significantly boost tourism between the two countries, with New Zealand smartly promoting off-season travel in India.

There is a lot that can be done, both from an awareness and, even more importantly, from a policy perspective. Most of it requires changes that the travelers of today, seeking more authentic experiences, would welcome.

Seoul's betting big on K-pop's global pull, and it’s working. BTS’ Jin is fronting their latest tourism push, showing that K-pop’s influence isn’t just hype — it’s real economic power.