Articles tagged “tourism boards”

Swapping its marketing role to focus on social impact is as inspiring as it gets coming out of a destination's tourism board. But Vancouver Island's 4VI will need to communicate at a whole new level of transparency — staying mindful of priorities that its resident communities may consider most important.

National park and rural authorities in France have absorbed lessons from domestic overtourism during the pandemic.

In a frantic attempt to avoid being left behind, official tourism organization websites are doing their best to catch up to the high expectations of the new traveler — tourists of the post-pandemic digital age.

The Sri Lanka tourism chief’s resignation letter has enough warning signs for the country’s tourism industry. Now, if only someone is listening.

On Prince Edward Island, Mary Robinson, president of The Canadian Federation of Agriculture, is helping the island cement its role as a thriving hub for Canada’s agribusiness sector and a world leader in addressing climate change.

If there's clear evidence that tourists are equally happy in lesser-visited areas, will the travel industry come together to rework those problematic bucket lists and spread tourism's benefits? Or will it continue to be economic recovery first, followed by more sustainability pledges?

Edmonton, Canada has become a leading global hub in technology, artificial intelligence, and machine learning. Alona Fyshe, a professor at the University of Alberta and a researcher in the artificial intelligence field, shares what makes the city a world-class destination for tech innovation and events that bring the industry together.

We've long said that the diaspora remains an untapped and lucrative "visiting friends and relatives" market for the Caribbean. Working out the kinks of the program by beefing up the incentives and committing to the effort beyond the recovery phase could pay off long term for Grenada.

Speak up against the war and stop doing business with Russia as many firms already have. That's the message that Ivan Liptuga, president of the National Tourism Organization of Ukraine, has for the travel industry.

Bold leadership is what destination marketers need to shake up complacency when it comes to DEI. Maybe, as Skift guest columnist Carol Cain said back in December, it's more about changing who's in the DMO driver's seat?