Articles tagged “tourism”

Travelers are reorganizing their entire journeys around concerts, sports, and festivals. Live tourism has moved from a niche uplift for travel operators to a primary demand driver influencing yield, seasonality, and infrastructure planning.

Who lifted the trophy for the travel industry's World Cup? Behold Skift's winners, losers, floppers, and the freeloaders.

Price-sensitivity is rising across markets, despite strong travel demand. While travelers continue to prioritize travel, they are increasingly selective in how they spend. Pricing strategies must evolve to capture demand, while addressing growing expectations of value from consumers.

Minor Hotels didn’t wait out the Iran war in the Gulf. It grew in Oman and Africa instead.

While visitors from markets like the United Kingdom surged, total overseas visitation for June was down from last year.

Global travel demand is strong overall, but growth potential varies widely by market. Travel intent does not always guarantee growth: our five-dimension scorecard maps where it does, and where it falls short.

The travel industry has owners for issuance, verification, and conversion. The missing layer is readiness, and the traveler owns the failure.

The island nation draws 1.2 million tourists a year — mostly from Europeans on all-inclusive packages. That won't change overnight, but it may bring awareness to Americans who struggle to place the island nation on a map.

Explore top insights from Skift Data + AI Summit 2026 on AI strategy, agents, search, personalization and what it takes to scale AI in travel.

The index fell to 97 in May, but this does not indicate that people have stopped traveling; travelers have just become more selective about where they spend their money.