The global online travel agency (or OTA) market is experiencing sustained, moderate growth, fueled by resilient international travel demand and rapid digital transformation across all travel sectors. The OTA market, valued at $94 billion in 2024, is projected to reach $107 billion by 2026, growing at a steady rate of 7%.
The global appetite for authentic travel is increasingly central to demand, and the Department of Culture and Tourism – Abu Dhabi is meeting it with scale and intention. Its cultural strategy shows a destination treating curiosity as its most valuable currency.
Department of Culture and Tourism – Abu Dhabi + Skift |
Colombia’s emergence as one of Latin America’s most dynamic tourism markets stems from a deliberate, long-term strategy grounded in connectivity, confidence, and community. With new air routes expanding global access and a growing focus on sustainability and inclusion, the country is reshaping the future of modern tourism.
Global travel performance accelerated entering the final quarter of 2025, growing 3% year-on-year. The surge was driven by two major trends: a spike in car-rental demand, and the continued lead of the Asia-Pacific region.
Indian travel players are going global with their intimate knowledge of this segment of travelers. The shift is no longer a future bet, it's underway and much needed.