The co-founder of Musement, Claudio Bellinzona, is leaving TUI Musement. He will be taking on an advisory role with the tours and activities arm of Europe's leading tour operator.
The lack of digital connectivity in the tours and activities sector concerns more than racing to get more tour operators online. It is about adding the right digital approach for that particular tour operator's business.
Some experiences can take place in a day. Others need at least a week. It requires complex travel planning, but the adventure far outweighs these challenges, which is why TourRadar wants to extend its travel product reach to more travel companies, especially online travel agencies.
While flights and hotels are the backbone of the travel industry, the demand for experiential travel creates a ripe playground for AI disruption to focus on the experience economy.
Sandemans Tours has partnered with TripAdmit to integrate its digital tipping and reviews platform, TipDirect, with its network of guides in more than 30 cities across Europe, North America, and the Middle East.
Streaming shows like Emily in Paris are crowd-pullers for binge-watching, spiking the trend to inspire viewers to get off the couch with easy-to-book travel trips that replicate the show's experience in the real world.
With Gen Z and Millennials making up most of Klook's audience, the experiences marketplace is heavily focused on these groups' spending habits and shifting approaches to discovering new trip ideas.
With more consumers holding travel companies accountable for their social and environmental impacts, the high-minded notion that purpose-led companies can also be profitable is proving out.
Rocco Forte Hotels have launched two urban art-themed tours which have been designed to immerse guests into the deep history of the world of graffiti and street art in Berlin…