TUI-owned FirstChoice.co.uk has relaunched as a new travel and experiences booking platform as the brand looks to strengthen its position with the flexible, independent traveler.
Morocco is the latest destination impacted by a severe natural disaster, with tour operators needing to implement contingency plans to deal with the aftermath of a deadly earthquake.
TUI is known for its sun-and-beach holiday packages. However, its digital approach is now more attuned to independent, do-it-yourself travelers looking for flexibility.
Will the experiences sector ever be fully online? Industry analysis paints a doubtful picture, but there's considerable room to scale and grow, with the current volume at some 30% and key industry players owning marginal stakes.
Indian travelers are increasingly looking for experiences that allow them to connect with local cultures, discover new learnings, and create lasting memories.
With the need for responsible, ethical, and sustainable travel more acute than ever, demonstrating transparency in business reporting and operations is a key way for travel companies to not only build consumer trust, but also drive revenue and achieve long-term growth.
Tripadvisor sees itself increasingly relying on a fast-growing but profit-challenged Viator, and a hotel metasearch business that big advertisers are less committed to than in the past. Tough stuff.