Gray's company exemplifies the challenges of a business that is more original than it is scalable. But it's enduring creativity is one reason that it's making a second appearance at the Skift Global Forum.
Tour startups face many of the same challenges as their predecessors, but their sexy and unorthodox approach to art and sightseeing gives them the added boost of consumer-fueled marketing.
Abercrombie & Kent may have been one of the first companies to capitalize on experiential travel but it has since become a mainstream phenomenon sought after by travelers of all spend levels. Companies across all sectors can learn from Abercrombie & Kent's decades-long success.
Hertz is innovating standard GPS technology to give travelers the experience they're looking for on a long car ride. The app provides an experience that breathes life into GPS coordinates that will benefit destinations and hotels, as well.
TripAdvisor's acquisition of Viator suggests that a mobile becomes the defacto means of discovery there will be a burgeoning emphasis on in-destination bookings with real-time availability.
People love to search for tours and activities on their mobile phones while on vacation. TripAdvisor is going after this market, and could give the Viators and GetYourGuides formidable competition.
Will Google be the comeback kid in travel after under-whelming the competition over the last couple of years? Google is slowly -- very slowly -- getting its act together as it tries to get its figurative hand in virtually everything.