Wyndham Destinations wants to be more than just a timeshare company. Clearly, its $100 million Travel + Leisure acquisition may pave the path to realizing that vision.
A timeshare company like Wyndham Destinations and a media brand like Travel + Leisure joined at the hip? It may not be as crazy as it sounds, especially if you're wanting a younger client base to join the vacation club sector.
The landscape for travel-focused media is changing as advertising dollars shift, social media encroaches, and the need for clicks battles the desire to inspire.
The line between editorial and advertising is blurring for many travel publications. Branded vacations are just the next step in making more money by riding this line.