If Portland is to shake off the negative media perception, it will need its local residents more than ever to convince the public that it's still a great tourist destination.
It's only a segment of the U.S. population that has a go-to travel agent for trip planning, although they are more popular in other parts of the world. Virtuoso is trying to equip its members with the smarts to adapt to the evolving traveler, and you have to give Virtuoso credit for that.