Articles tagged “travel tech”

Sabre’s agentic AI pushes travel agencies to rethink their roles, in a move that’s drawing both interest and unease. Here’s how the company is making that case.

Mews is pushing artificial intelligence beyond guest-facing features and into the core of hotel operations. The real question isn’t whether the technology exists, but whether hotels are ready to let software manage day-to-day decisions at scale.

There's no doubt that an independent and privately held Kayak, freed from the broader considerations of Booking Holdings, could have benefited from focused investment and attention.

Amadeus Nevio is anchoring Lufthansa Group’s retail overhaul, putting the travel tech company deeper into airline commerce — a higher-value role as order-based retail shifts from theory to execution.

Model Context Protocol is becoming a prerequisite for AI travel distribution. In the agent era, not being machine-readable will be the fastest way to become invisible.

The LLMs will need to prove that their agentic AI is so revolutionary that it can capture traveler trust and loyalty. Travel inspiration sites and social media have never been able to do it.

The company that pioneered MagicBands and transformed queue management into a science is, for now, treating AI as infrastructure rather than imagination when it comes to the guest journey itself. That may be prudent sequencing...or it may be a blind spot that someone else fills first.

Any travel brand can now submit apps and get listed in its new app store — which means Booking.com and Expedia, early movers in OpenAI’s app ecosystem, will soon get new competition to own ChatGPT’s travel conversations.

Luxury travel discovery is being rewritten by large language models — and PR has become performance marketing for machines, not just people. Brands still optimizing for yesterday’s gatekeepers risk disappearing from tomorrow’s consideration set.

AI-powered "vibe coding" is turning travel sector insiders into amateur developers and product designers. A coming wave of new startups and digital services may fix travel's innovation problem.