Articles tagged “travel technology”

Global events can cause huge spikes in hotel bookings. To make the most of the next World Cup or Coachella, travel advertisers must cultivate their attention to detail and learn to plan for predictable trends.

Integrating new technology to improve your brand offerings is great, but there’s no value in it without connecting to customers on a human level.

Until recently, the meeting and event industry was playing a game of catch-up when it came to revenue management. But thanks to new available industry-specific tools, developing a well-executed revenue management strategy is a lot more attainable than it once was.

Let’s face it –– airlines aren’t known for their infrastructure innovations. But applying new, intelligent technology infrastructures can bring them into the modern world and allow them to provide their customers with the right offer, at the right time, at the right price.

Even consumers who embrace technology may worry that companies are exploiting them through so-called personalization. Hoteliers need to balance digital ingenuity with a human touch.

With event technology exploding in scope and complexity in recent years, it's no wonder that organizations aren't sure which sales and marketing tools have the most positive impact. It's the right time to start figuring it out, though.

Convention centers across the U.S. have worked to refresh and develop their offerings as business has increased in recent years. Now they're looking to attract large corporate events across multiple venues instead of traditional consumer-facing events and conventions.

There's no one-size-fits-all solution for meeting and event planners, so technology companies are offering a variety of different services to meet their needs.

It looks like what happened to travel agents 20 years ago is about to happen to meeting and event planners.

Event technology is complicated. But as competing platforms develop the capability to work together, a more flexible future will be possible for planners.