Tripadvisor News

Tripadvisor is a travel website that provides reviews, ratings, recommendations, and bookings for various travel-related products and services, such as hotels, attractions, flights, and vacation rentals.

Tripadvisor offers a variety of services to travelers and businesses, such as:

Reviews and ratings: Tripadvisor allows users to share their opinions, experiences, and photos of various travel-related products and services, such as hotels, restaurants, attractions, etc. Users can also rate these products and services on a scale of 1 to 5.
Comparison and booking: Tripadvisor enables users to search for and compare prices, availability, and features of various travel-related products and services offered by third-party providers. Users can also book or reserve these products and services directly through Tripadvisor or its partners.
Trip planning: Tripadvisor helps users to plan their trips by providing recommendations, suggestions, guides, maps, forums, etc. Users can also create their own trip itineraries or browse through other users’ trips.

Tripadvisor brands include: Viator, Flipkey, Cruise Critic, Bókun, SeatGuru, and other smaller niche sites.

Experiences

TripAdvisor Buys Tours and Activities Tech Provider Bokun as Connectivity Race Heats Up

We said there would be more consolidation in the tours and activities space, and the ink was hardly dry when TripAdvisor announced the acquisition of Bokun. This enables TripAdvisor to provide an end-to-end solution without having to rely on third party vendors to bring tours and activities suppliers on board.

Dennis Schaal | 8 years ago

Experiences

TripAdvisor Attractions Unit Will Rebrand as Experiences

And the winner is ... "experiences." It's a trendy way these days to refer to what formerly were known as tours and activities or attractions. Following Airbnb and Booking.com, TripAdvisor's new business unit will be called TripAdvisor Experiences. Breathing is an experience and living is an experience. Does the name du jour really reflect tour and activities offerings?

Dennis Schaal | 8 years ago

Online Travel

ComScore Study Claims TripAdvisor Is Top-Visited Travel Site Before Booking

Mirror mirror on the wall, which is the most-influential travel company of all? TripAdvisor still has a strong grip on travelers from a trip-planning standpoint, and that's its most-appealing asset. But the landscape is fragmented and there are lots of sites, including search engines, for travel advertisers to consider when establishing their favorite clients.

Dennis Schaal | 8 years ago

Online Travel

TripAdvisor CEO Bullish on Giving Hotels New Ad Path to Top of Listings

Hotels — 10,000 of them — have voted with their feet, or advertising budgets, that is, and are trying out TripAdvisor's new sponsored listings program. The bottom line is the success or failure of the program will depend on how it impacts advertisers' bottom lines.

Dennis Schaal | 8 years ago

Media and PR

TripAdvisor and Expedia Pull TV Ads in Boycott of Laura Ingraham’s Fox Show

Kudos to TripAdvisor and Expedia for doing the right thing in helping encourage civil discourse. Whatever one thinks about the gun policy debate, picking on a teenager's personal musings about college applications unrelated to the topic at hand is out of bounds.

Sean O'Neill | 8 years ago

Experiences

Tours and Activities Race for Dominance in 6 Charts

Viator leads in online tours and activities, as Skift Research's new analysis shows, but being in first also puts a target on its back. Rivals are working hard to close the gap and the race is far from over.

Seth Borko and Rebecca Stone | 8 years ago

Online Travel

TripAdvisor Has a TV-Heavy Marketing Strategy That Competitors Are Trying Too

Google execs are not losing any sleep yet, but they are likely aware that some of their largest travel advertisers are starting to favor commercials on TV instead of sponsored search engine links. The big spenders' new strategies will have a rippling impact across other metasearch companies, as well.

Dennis Schaal | 8 years ago

Hotels

Why Expedia or Priceline Might Just Be the Next Great Hotel Brand

Whether or not you agree with this, it's certainly an idea worth contemplating as everyone and everything in the travel industry are beginning to converge. Whatever you decide, please don't shoot the messenger.

Deanna Ting | 8 years ago

Online Travel

TripAdvisor Is Fighting to Keep Its Lead in Attractions: The Inside Story

The attractions booking sector is TripAdvisor's to lose, especially given its recent success. But unless it pushes faster on mobile innovation, rivals like GetYourGuide and Klook might overtake the company.

Sean O'Neill | 8 years ago

Online Travel

Exclusive: TripAdvisor Reorganizes Business Units in Attempt to Revive Its Prospects

It is widely acknowledged that TripAdvisor needed to reinvigorate its business and product lines after a difficult transition to hotel metasearch and instant booking. The company believes the new internal structure will give its units that enhanced focus.

Dennis Schaal | 8 years ago