TUI-owned FirstChoice.co.uk has relaunched as a new travel and experiences booking platform as the brand looks to strengthen its position with the flexible, independent traveler.
Morocco is the latest destination impacted by a severe natural disaster, with tour operators needing to implement contingency plans to deal with the aftermath of a deadly earthquake.
TUI is known for its sun-and-beach holiday packages. However, its digital approach is now more attuned to independent, do-it-yourself travelers looking for flexibility.
TUI is acutely aware that its holiday package tours could be prone to seasonality shifts, as the group has just had to deal with the impact of severe weather warnings and wildfires. Despite all this and rising prices, travel demand from its main markets remains strong.
The TUI Group has kickstarted investment via its hotel fund, launched last year with Luxembourg-based Hansainvest, to acquire the 5-star "Emerald Zanzibar Resort & Spa" on Zanzibar in Tanzania.
TUI might be well-known for its package tours, but the operator remains intent on maximizing the cross-sell of dynamic pricing and standalone booking components to grow its market share.