The sustainable planning phase of Tunisia’s destination marketing rebirth — the easy part — is done. Plan implementation is where the real work will begin.
Spain's popularity among UK tourists has not dwindled. Thomas Cook will be hoping demand to higher-margin destinations such as Turkey continues to grow or else it faces an expensive summer.
Things can change very quickly in travel. Geopolitics plays a big part in deciding a destination’s popularity. With Spain undergoing its own problems, and fewer terrorist incidents taking place in North Africa and the Middle East, the tourist spread is starting to rebalance itself.
All of these videos do a good job of immersing the viewer in the travel experience, but what makes them stand out is how they connect with the viewer on an emotional level.
Even if you are not interested in Tunisia, this BBC radio documentary is well worth a listen to understand how geopolitics is deeply intertwined with travel, and why that matters to everyone, including the locals.