The harsh stance of Indian travelers against Turkey is not dampening the Middle Eastern country’s spirits and efforts in reaching out to this market. Instead, it is looking at ways to bypass the nationalism-driven sentiments, and catch demand where it can.
Turkish Airlines is dialing back the pace of expansion – shifting toward profitability and network quality while still pursuing its global ambitions ahead of the carrier’s 2033 centenary.
With SAF still far more expensive than jet fuel, mandates arriving in Turkey and beyond, and no quick fix in sight, the industry may soon have little choice but to pass costs onto customers through higher ticket prices.
Turkey is witnessing a repeat of what Maldives saw last year. As the world is opening up to Indians, travelers are now making choices that they think align with national interest, even if it means missing out on picture-perfect social media clicks.
Turkish Airlines isn’t just building an airline – it’s building influence. Ahead of the company's centenary in 2033, the carrier is refining its soft power playbook.