Wyndham’s Al Marjan Island bet is less about the Wynn effect and more about proving midscale branded residences have been a missed opportunity all along.
The biggest win for the hospitality sector will be the elimination of manual licensing and compliance checks that quietly drain operator time and margin.
The Gulf MICE industry says demand is deferred, not lost. But no one will know if it's true until after the summer when the region asks delegates to meet in 104°F heat.