By tackling the issue of trust, not only will companies in the sharing economy be able to raise standards, they might also be able to keep regulators off their backs.
Google-owned Waze is a compelling navigation app, but whether Google can turn it into the foundation for a winning ride-share service will have to be tested in the marketplace over the next few months and years. Google is a latecomer to the field, although the sector is likely to undergo more disruption and a revolution in years to come.
As app-based ride-hailing services become widespread in personal use, it's no surprise that corporate travel use is also increasing — even if some employers aren't fully on board yet.
The irony of this conversation, unfortunately for car services, is that ridesharing trips already account for nearly half of ground transportation spending expensed through U.S. companies. So the fingerpointing and recriminations continue.
Improved automation, and the presence of more diverse travel products in corporate travel policies, has the potential to free up corporate travel professionals to better focus on travelers themselves.
Deem will try to become more relevant by reducing its product offerings and adopting a more focused approach to developing travel solutions. But in an extremely crowded marketplace, it may be a case of too little, too late.
Travelers always want more choice. Services like Rocketrip let companies give their employees more choices on the road while saving money on expenses. A move towards more progressive corporate travel policy is a win-win for business travelers and their employers alike. More flexible travel policy, however, does challenge the orthodoxy of the corporate travel ecosystem.