Articles tagged “ugc”

C'mon Google: You shouldn't be using fuzzy math when boasting about your user-review numbers. You are better than that.

This Slate articles battles the pros and cons of online hotel reviews which benefit from crowd-sourced opinions, but are vulnerable to the schemers who skew testimonies in their favor.

Some old-school operators like Thomas Cook who still publish their reviews primarily on paper could be missing out on business from a younger generation who use web-based reviews for travel decisions.

Prices in the U.S. are up this year, but in return properties are offering more suites at all price points and have made investments in comfortable beds they want to brag about.

Expect a lot more airport, airline, airport restaurant and hotel coverage from Zagat as its content begins to permeate Google search.