Articles tagged “ugc”

From hotel reviews, to pop-up advertising, metasearch, restaurants and now hotel bookings, TripAdvisor has gone through many incarnations. CEO Stephen Kaufer has driven many of the changes and plans to be around for quite some time longer to seize on a huge opportunity ahead.

The travel industry is looking closely at how hotels tackle the project of closing the conversion loop more often by paying attention to how reviews can augment direct-channel bookings and how online reputation management can impact marketing and operations best practices, online and onsite.

While a five-star rating still signals that a property has class, it's not always sufficient in making clear what guests can expect beyond the high-quality service and amenities.

Travel brands must be conscious about how people express themselves online to provide a platform-specific personalized customer service.

Would adding verified reviews to TripAdvisor detract from the perceived value of reviews that aren't overtly tied to transactions? Not necessarily. A hybrid system could work but TripAdvisor isn't going there for now.

With the rise of user-generated content, marketers have been given a new tool to inspire consumers to travel. Download this article from Rivet for free!

TripAdvisor is going to heighten its dominance in user reviews with its new automated review collection product for hotels. Booking.com is practically the only rival that is actively integrating with hotel technology systems although on the user review front Booking.com is far behind.

For travel marketers, user-generated content offers a unique opportunity for brands: awe-inspiring, authentic media that creates immersive experiences for travelers across web properties. Download Rivet's 6 Best Practices for Free!

For travel marketers, user-generated content offers a unique opportunity for brands: awe-inspiring, authentic media that creates immersive experiences for travelers across web properties. The trick is learning how to get started.

In order for hotels to drive direct bookings, it's better to keep customers engaged and on their websites by providing an unbiased, less controlled take on the property than have them leave and seek out other review and booking channels.