Articles tagged “ugc”

Give TripAdvisor credit for emphasizing experience over price in its much-anticipated new ad campaign. The "New York" and "Rome" spots drive home a point about the value of TripAdvisor, but the ads may fall short of creating something memorable.

We're long past the point where travel brands are powerless against online reviews, but that doesn't mean there isn't still a great deal to understand. Understand where ORM is heading with this report.

TripAdvisor may have its challenges, but unlike magazines it doesn't have to chase advertisers or pay top dollar for content. It's a mix that may be difficult for a magazine veteran to understand, but it won't be hard to get used to.

Critics who blast the negativity of reviews on TripAdvisor may be surprised that the average review rating is 4.12 out of 5. But some hoteliers say a property's ranking in the pecking order in any given city is even more important.

InterContinental Hotels is savvy to recognize that it needs to go beyond the low-hanging fruit of converting lookers into bookers, and needs to be involved in earlier and later phases of the guest journey. Amadeus has experience with some of these things on the airline side of things, but it remains to be seen how effective it will translate into hotels.

Among the sites with the most reviews of luxury brands, it is interesting that online travel agencies, such as Booking.com, Expedia.com and Hotels.com, which only accept reviews from verified guests, are among the leaders and are definitely making their presence felt.

We didn't get to fully assess the Routehappy integration into the Priceline iOS app since it is doing so on a test basis, but if it is truly transparent and enables flyers to view ratings, warts and all, then this should be interesting.

Is the quality of Gogobot's user generated content really enough to make a difference as it launches hotel metasearch and brings itself into conflict with more well-heeled rivals? Gogobot thinks so, but it really has a lot to prove.

While the hospitality industry is becoming more aware about the impact of user-generated peer reviews, Getaroom and ReviewPro explain why they're important and why they're exploding in popularity.

Cruise Critic's Price Drop tool looks like a great feature for consumers and a relative horror for cruise lines, which won't be happy to highlight how the market is forcing them to reduce rates to fill ships right in the middle of the peak Wave season.