Articles tagged “ugc”

This is a new, photo-led way for Google to push its own hotel business as a first option for Google users, ahead of competitors. These collections of hotel images are geared toward capturing the interest of users who are at the earliest stages of searching for a hotel.

As a first-mover, HotelTonight is in an enviable position. The company faces competition from imitators, including big brands, but there absolutely will be more than one winner in the same-day booking sector. There is a whole big world out there.

Hotels with decent reputations are anxious to get the benefits of more TripAdvisor reviews, an impulse that could help TripAdvisor keep Google and other hotel review sites in the rearview mirror.

Yelp indeed has stubborn problems, and long-term trends aren't in its favor. Still, as a first-mover, its content can't easily be duplicated.

We like the old, hungrier TripAdvisor better -- the one that didn't hesitate to publicize its annual list of the dirtiest hotels.

San Juan Island is beautiful, but perhaps it edged the Hawaiian islands among TripAdvisor readers because they got it mixed up with San Juan, Puerto Rico, which is also an island? Just a theory:)

TripAdvisor's key competitor is Google, and it's somewhat surprising that Kaufer cites former parent Expedia as a threat. Notice how Samsung edges its way into the conversation, as well.

Verified reviews from hotel guests are great, but they are mathematically challenged. TripAdvisor just notched 100 million reviews and opinions.

Facebook's keen interest in restaurants and local search should be a major worry to Yelp regardless how much CEO Stoppelman tries to shrug off the threat.

With millions of hotel reviews written by travelers, TripAdvisor has a wealth of information about choosing a place to stay, but you have to know what to look for in the reviews and what to discard.