Articles tagged “uk”

UK nationals used to be great holiday takers and a good source market for lots of other countries, but that's changing as the economy and recession has taken its toll on the vacation habits of its citizens.

The initiative is a weak attempt to make up for lost time. Fortunately for the UK, the number of outbound Chinese travelers will continue to grow and travel to destinations where visa regulations are the easiest to get through.

Travel brands worldwide should be looking to the UK for role models as both VisitBritain and British Airways have showed a knack for understanding what style of ads appeal to modern-day travelers.

UK has been aggressive in promoting the country internationally, and spending enough to make sure the visitor numbers rise. But it has lots of macro challenges, including promoting rest of the country outside of London, fixing the country's inbound airport hubs, loosening the visa regime, and more.

Eurostar is preparing to expand routes to Amsterdam in 2016 giving the UK a limited amount of time to give up its shares. The UK is looking to raise cash and improve its domestic links.

The cruise industry has taken a hard hit in U.S. and European markets recently, which could have some influence on survey respondents' intentions to cruise. However, there is still a sizable UK market of first-time cruisers on whom companies should be focusing their marketing efforts.

California's new ad focuses on accomplished Californians outside of the well-known celebrities and appeals to visitors' desires to visit a place that makes them want to achieve more, or just feel famous for a few days.

With digital music destroying other parts of the music economy, live music is thriving and tourism as part of it cannot be underestimated as these numbers from UK show.

How do you push people to other parts of the country beyond the big gateway cities, and spread the economic benefit of travel more evenly? The London Plus tips are good ones, universally applicable.

Surprisingly, a somewhat muted effort overall from VisitBritain, though in its defense the agency is letting its local media and indeed world media do the shouting from the rooftops.