Articles tagged “us inbound tourism”

Continued tightening of U.S. entry requirements for travelers from more countries could hamper efforts to make 2026 a strong year for U.S. tourism.

Although the U.S. tourism slide has stopped for now, the latest figures are hardly cause for celebration — the industry still has significant work ahead to meet 2026 expectations.

There are few signs the trend will reverse given recent moves by airlines and survey data.

Travel executives are hopeful for a rebound, but visits to the U.S. remain well below pre-pandemic levels.

The decline in visitors from Canada that hit the U.S. travel industry hard in 2025 shows no signs of slowing down.

The data shows the travel industry may be overestimating some strengths — and underestimating certain risks.

The U.S. travel industry had a rough 2025, but it could get a big tourism boost from the World Cup — if it isn't too difficult for fans to visit.

The U.S. recovery in inbound travel is stalling, and policy, pricing, and perception are now compounding the problem.

Travel to the U.S. is getting harder for people from even more nations, which is the last thing the U.S. travel industry wants in what should be a banner year for tourism.

For the U.S., winning back Canadians will require more than marketing campaigns — it will demand a rethink of entry processes, safety perceptions, and the overall visitor experience.