Megatrends Debate: Rising AI Trust, Live Tourism, and U.S. Travel Risks
Photo Credit: Intrepid Travel Chief Marketing Officer Hazel McGuire speaking during the Skift Megatrends event in London. Skift
Skift Take
The U.S. travel industry had a rough 2025, but it could get a big tourism boost from the World Cup — if it isn't too difficult for fans to visit.
Intrepid Travel Chief Marketing Officer Hazel McGuire said the tour operator has seen a sharp decline in travel to the U.S. from several key markets, but she does not expect the downturn to last, despite a challenging 2025 for U.S. tourism.
"I think that we will probably not see this last for a generation," McGuire said during the Skift Megatrends event in London Tuesday.
"My feeling is when the administration changes, no matter which way the administration goes - either Republican or Democrat — I don't think we will see a sort of hangover as long as perhaps some of the more restrictive language and perhaps behaviors don't con
