Articles tagged “viator”

The core Tripadvisor brand, which has been profitable but shrinking, took the brunt of the layoffs.

Tripadvisor is feeling the heat from activist investor Starboard Value. The merging of Brand Tripadvisor and Viator's operations should enable Tripadvisor to wrangle some cost efficiencies.

So far Starboard Value hasn't publicly called for any leadership changes at Tripadvisor, but the activist investor's views aren't exactly a ringing endorsement.

Don't expect a dramatic surge in Booking.com's access to new experiences inventory. Its announcement that this will happen "incrementally" was a tip-off.

Travel investor Greg O'Hara discussed Middle East trips, AI impact, and portfolio updates in a wide-ranging interview at Skift Global Forum 2025.

In 2014, when Viator was nearly 20 years old and struggling for an exit, Tripadvisor scooped it up for $200 million. Now it could be worth $2 billion.

An activist investor might be just what Tripadvisor needs now that its corporate structure has changed. Analysts have plenty of ideas on what that investor might advocate for, although so far Starboard Value hasn't publicly discussed a game plan.

Tripadvisor had just gained independence from a controlling shareholder. Now it faces new pressure. 

Today’s podcast talks about a new partnership between United and JetBlue, a possible partnership between Viator and Airbnb, and the big worries of a big airline executive.

Viator has always been open to partnerships with competing platforms, but the approach may not fit with Airbnb's current strategy.