Considering how mobile and video impact user experience and investing in Facebook's ads may actually be worth it, given the small pool of brands that pay.
Travel brands are increasingly getting savvy with hosting contests that put the pressure on participants to market their submissions, hence the campaign. But really, Boomer?
Zuckerberg and his team hope to further connect the dots between the activity on social, online, and real-life by holding the proverbial social-ROI carrot over marketers' heads.