Articles tagged “videos”

The multi-year "Holland: The Original Cool" tourism campaign is a lesson in modern video storytelling, incorporating long- and short-form content pushing both national and local messaging. It also shows the value of taking risks to engage audiences with branded content.

There are still so many possibilities for mobile videos and brands have only scratched the surface. This research shows where brands should focus their efforts as consumers increasingly turn to mobile devices for information and entertainment.

How-to videos inform and build brand awareness. If executed well, viewers will be moved to share them, which adds value by generating earned media.

We hope that drones will help reinvigorate travel videos and films and help them break away from their tired formats.

Air New Zealand found marketing gold when it decided to align itself with the Hobbit series and returning to the theme was a safe but smart choice after the national carrier received unexpectedly negative feedback for putting bathing suit models in a safety video.

VisitLex is turning locals into brand ambassadors in hopes that their friends and families will see their good times and soon plan a trip to the city. Its success should serve as a role model to other mid-tier cities throughout the U.S.

One of the best travel postcards of the year, simple but profound.

Online travel and airline CEOs love it when their companies' advertisements go viral, and they can only pour ice water over their heads, dry off, and admire how the ALS Association has crowd-funded its cause.

Video is powerful, and now users of Yelp's iPhone app have some additional user-generated ammunition. Nice move by Yelp.

Brands are looking to squeeze the most out of the busy travel season by inspiring customers through nostalgia, the promise of lifelong memories and deals.