Augmented reality will remain a seldom-used novelty for at least five years. But brands ignore the tech at their peril. Innovative travel companies may find chances today for cost-effective ad campaigns via the emerging medium.
Business travel is often dreaded by perpetual road warriors, but that’s not true for Valentina Frassi. Except when there's a pandemic, Frassi travels the world recording iconic scenes of major landmarks that most people can only dream of seeing.