Articles tagged “waldorf astoria”

How Hilton’s Luxury Brands Are Evolving Their Strategies to Prioritize Food and Beverage-Driven Experiences

Seeking out unique food and beverage experiences while traveling is one trend that has proven to be here to stay — but the focus has shifted from high-end dining to dining that is much more inclusive and democratic. By looking at Hilton Luxury Group’s approach to its food and beverage program, one can witness this change in consumer preference.
Sponsored

Luxury Hotels Are Missing an Opportunity With User-Generated Content

User-generated content is low on cost, and high on returns on engagement, but it's not always being utilized by hotel brands to its greatest advantage says a new report from consultancy firm L2. But is having a lot of UGC necessarily a good thing, or are there better ways for hotels to use them to their advantage?