Hilton Taps Luxury Portfolio to Arrive at 1,000 Hotels in Asia-Pacific by 2025
Photo Credit: The facade of Conrad Singapore Orchard Hotel. Hilton Hotels
Skift Take
Hilton's decision to focus on its luxury portfolio may be significant. However, with the pent-up demand curve now flattening, it seems the perfect time for the brand to light up the "Spark."
Hilton hopes to have 1,000 hotels operating in Asia Pacific by 2025 and sees opportunity at all tiers, but particularly in luxury brands and entry-level hotels.
The brand currently operates 627 hotels under 12 brands in 22 countries and territories in Asia-Pacific.
“Hilton is the fastest-growing hospitality company in Asia Pacific, and we continue to eye further long-term growth,” said Ben George, senior vice president and commercial director, Asia Pacific.
In its latest earnings call in February, Hilton noted that Asia-Pacific region, excluding China, saw significant improvement with revenue per available room rising 8 percent compared to 2019.
This performance had been largely driven by strength in Japan, following borders reopening, Kevin Jacobs, Hilton’s chief financial officer and president, global development, said during the earnings call.
The revenue per available room in China was down 37 percent compared to 2019
