The brands lining up to buy a piece of Freddy are going to fail; it shows how little America's pull depends on marketing, and how much it depends on the country getting out of its own way.
The World Cup handed host cities a global stage. Marketing videos underscore how host cities are using it to reassure a world that has grown more hesitant to book U.S. travel.
As one of the largest travel markets continues to shrink due to political tensions, Canadian carriers told Skift that U.S. travel is still producing healthy margins.
Operators are banking on spur-of-the-moment travel from soccer fans who want to see their favorite teams play in the World Cup. Data suggests there are reasons to be optimistic, but it’s still not clear how big of a surge last-minute bookings will bring.