Two near-identical launches in five weeks prove that creator-led travel commerce is here. The hard part now is proving that a reel can turn into a booking, and deciding how much the companies are willing to spend before they have that proof.
Julie Coker is leaving NYC Tourism after less than two years. She needs to turn around sluggish inbound tourism and needs to move fast: Los Angeles is hosting the 2028 Olympic Games.
Mid-scale supply in Saudi Arabia is structurally short, and the events pipeline — Expo 2030, the 2034 World Cup — will make that shortage acute. Rove is moving early, but it won’t be the only brand doing the math.
JTB no longer seems content being Japan's travel company. With the pieces now assembled, it intends to be Asia's, and is making a case for the world's.