Hotels probably shouldn’t give up on targeting city centers, or focus too much on adding co-working spaces. And airlines maybe shouldn't rule out negotiating corporate contracts.
Coronavirus threw traditional work and travel patterns into disarray last winter, forcing people to stay at home. But this time around concerns over sky-high energy bills could push people into co-working spaces to keep costs down.
So-called next-gen lodging platforms are doubling down on corporate needs, anything from remote work and relocations to extended projects, and even perks for personal use.
Hybrid work is here to stay, but most companies aren’t taking control of the management of co-work or flexible office spaces in the same way they manage travel. And that’s going to become a costly mistake.
As a perfect example of how countries can embrace a "locals first" approach to tourism, the government is supporting a new NomadX-backed project in the north-west of the country, after a similar scheme in Europe injected $30 million into the local economy.
Expect to see plenty more travel-infused partnerships over the coming months, because everyone wants a bite of a recovery that could smash records this year.
The co-working giant posted a $504 million loss for the first quarter of this year, although the figures are heading in the right direction. But has it run out of steam after setting right so many wrongs in the past?