Lodging Startup Landing Raises $125 Million to Redefine Corporate Housing
Skift Take
So-called next-gen lodging platforms are doubling down on corporate needs, anything from remote work and relocations to extended projects, and even perks for personal use.
Subscription-based lodging operator Landing raised $125 million to continue growing in the U.S., reflecting a corporate appetite for “flexible living” as remote workers hop from city to city.
It’s the latest in a flurry of major deals to emerge in the sector, which includes a new project from WeWork’s controversial co-founder. Adam Neumann raised $350 million for Flow, another one of these so-called next-generation apartment companies that offer a hybrid model of lodging that mixes short-term and long-term stays.
They're increasingly appealing to companies, as well as people simply wanting to rent in a new city without being tied down by a traditional 12-month contract or mortgage. They also claim to appeal to real estate investment trusts, landlords and property managers as they take away the stress of finding vetted renters, and leverage apps to build ready-made communities.
Flow is slated to launch in 2023, and backer Andreessen Horowit
