Premier Inn's headline performance number wasn't great. Revenue per available room was down 2.5% year-over-year in the third quarter. But in hotels, like in life, context is everything.
The most intriguing of Premier Inn's plans is to replace many of Whitbread's restaurants with mini-hotels. While this tactic is only a small part of the brand's overall growth plan, it highlights how hotels are outperforming restaurants.
Premier Inn hotels are like shoeboxes, but their beds have comfy mattresses that come with a "good sleep" guarantee. The profitable brand anticipates strong growth in the UK and Germany.
Premier Inn says it has gained pricing power as 10% of all UK independent hotels have closed in the past few years. More remarkably, it says repeat guests made 86% of its bookings this year. It's a direct booking champ other hoteliers could learn from.
Whitbread's Premier Inn reported strong third-quarter occupancy figures for its 890 hotels, averaging 85 percent. Executives credited the performance to travelers becoming more cost-conscious during an inflationary period in its…
Premier Inn expects to gain market share as rising energy and labor bills prompt many independent hotel owners to throw in the towel. Sad news for the industry, but good news for parent company Whitbread.
Premier Inn's owner Whitbread said on Wednesday that it has named Dominic Paul as its new CEO, to succeed Alison Brittain, who has "decided to retire from full-time executive life"…
Premier Inn is one of the first brands to talk openly about how inflation is impacting its bottom line. Expect to hear soon from other hotel brands acknowledging cost pressures, too.