The campaign is less about getting people to come to Brazil for the World Cup and more about raising awareness of the destination and culture outside of this summer's games in an effort to attract tourists in the long term.
Skyscanner is all about flights, and it has global reach so the launch of its Soccer/Football Flight Finder tool for the 2014 FIFA World Cup travel is a no-brainer.
The World Cup has become ultimate test for countries looking to grow their nascent, or floundering, tourism markets and they’re willing to do whatever it takes to make a strong first impression.