World Cup Travel News

Good morning from Skift. It's Thursday, February 24, in New York City. Here's what you need to know about the business of travel today.

Travel agencies are busy deploying plans to help Latin American fans pay for flights and lodging for the FIFA World Cup in light of steep exchange rates. Those rabid fútbol fans are topping the global demand lists for tickets.

Who can blame travelers for wanting to sit this World Cup out given all the reasons (some valid) they get from news reports every day? FIFA could also have done more to assure travelers from countries like the U.S. and UK that Russia will have the welcome mat rolled out, at least while the matches are being played.

Brazil has a rare opportunity to learn from two big events separated only by two years, as well as a downturn in the economy. It will provide lessons in tourism development for years to come.

Emirates shows its size and might in every way. If Emirates ever get the naming right to the tournament -- which this being FIFA, entirely possible -- would surely cause a lot of controversy.

Delta found that business travel to Latin America took a vacation in June in deference to more important matters, the World Cup.

Although the World Cup's partners and sponsors have larger audiences than travel brands, there is still a huge opportunity to take advantage of, during this major second screen event. Much of the success will be about being in the right moment.

Taking advantage of holidays and major sporting events is a great play for content. Plan accordingly.

The campaign is less about getting people to come to Brazil for the World Cup and more about raising awareness of the destination and culture outside of this summer's games in an effort to attract tourists in the long term.

We like it when these people make headlines.