Tourism News

Facing ballooning federal government budget deficits, Brand USA's funding got caught in the crossfire.

Asia’s top travel markets are rewriting the rules of booking — with OTAs, loyalty programs, and social media now driving distinct, market-specific behaviors that global travel brands must strategically adapt to.

We sum up the answers to some of Ask Skift's most popular questions, including trends in Chinese outbound travel and recent innovations in travel apps and platforms.

Turkey is witnessing a repeat of what Maldives saw last year. As the world is opening up to Indians, travelers are now making choices that they think align with national interest, even if it means missing out on picture-perfect social media clicks.

India’s fast-growing leisure travel market is set to reshape global tourism, driven by a new generation of travelers with rising disposable incomes who are prioritizing meaningful, experience-led journeys over budget constraints.

It’s too early to say how much extreme heat will disrupt early summer travel in the region, but the season has kicked off with a stark reminder: It is now part of the holiday landscape in southern Europe.

While the aesthetic of Thailand’s latest pitch to digital nomads leans Instagram-friendly, the real aim is to boost the economy.

What may have been a bold move to jumpstart the tourism sector, the Half-Half Thai Travel scheme now feels more like a lifeline, as Thailand comes to grips with the uncertainties shaping global travel.

India’s monthly international travel spending is crossing $1 billion consistently. As Indian travelers prioritize experiences and loosen purse strings, destinations worldwide are racing to capture this high-value market.

In May 2025, Skift Travel Health Index, at 102, indicates a period of balanced growth in the global travel industry. While the hotel sector faces challenges and revised forecasts, the strong performance of vacation rentals and steady growth in other segments paint an optimistic picture for global travel.