Travelers do not make their decisions in one step. The smartest travel companies have started focusing on the stage where they can actually make a difference.
As of March 2026, the global travel industry is no longer moving in a predictable direction. Global travel demand across regions is diverging, dictated by the realities of geopolitics.
The biggest win for the hospitality sector will be the elimination of manual licensing and compliance checks that quietly drain operator time and margin.
Allianz Partners' Vinay Surana rejected the framing that dominated earlier sessions, namely that brands should fight to “own” the customer relationship.